Different colors can achieve the same shade of gray
Think of a red flower against green leaves. In color, the difference is immediately clear. If you convert that same photo to black and white, that distinction can largely disappear. Red and green can have approximately the same brightness and thus be represented as similar shades of gray.
This is an important difference between viewing in color and viewing in black and white. Our eyes use color to distinguish subjects from one another. When that information disappears, the difference in brightness becomes much more important.
A colorful photo does not automatically yield a strong black and white photo. When different colors are approximately equally bright, parts of the image can actually blend together after conversion.
Black and white photography is a translation of color
When we convert a color photo to black and white, the red, green, and blue information from the file must be translated into shades of gray. Software can do this in various ways.
In programs like Lightroom and Photoshop, you can determine how light or dark certain colors will ultimately be displayed.
For example, if you have a blue sky, you can make the blue tones darker. White clouds remain relatively bright, increasing the contrast between the sky and the clouds.
In a portrait, you can adjust red and orange tones in the same way. These colors appear in many skin tones and can therefore influence how light or dark the skin is represented in black and white. The strength of that effect varies by skin tone and lighting situation.
Color thus disappears from the final image, but the original color information remains important for how the shades of gray are constructed.
Setting saturation to zero gives little control
The quickest way to make an image black and white is to turn the saturation all the way down. Technically, you do indeed get an image without color, but you have little control over the relative gray values.
With a true black and white mix, you can direct those ratios much more effectively. For example, you can make the original red lighter and the green darker.
This way, two parts of the image that initially had almost the same shade of gray can be clearly separated again.
This is one of the main differences between simply removing color and a conscious black and white editing.

Contrast becomes more important
When color is removed, light and dark parts must help to separate subjects more strongly. A brightly colored subject that immediately attracts attention in a color photo can fade into the background in black and white when it is approximately as bright as the surroundings.
Light plays a significant role. Side light can emphasize form and structure, shadows can create patterns, and a bright subject against a dark background can stand out much more strongly.
This does not mean that every black and white photo needs a lot of contrast. An image with soft gray tones can work very calmly. More important is that the different parts of the image remain sufficiently distinguishable from one another.
Structures and forms receive more attention
The disappearance of color can also be an advantage. Colors can draw so much attention that other properties of a subject become less noticeable.
For example, think of a brightly colored building with interesting lines and patterns. In color, you might primarily focus on the blue windows, red facade, and bright yellow door. When you convert the same photo to black and white, geometric shapes, textures, and differences between light and shadow can suddenly become much clearer.
The same can happen in portraits. Without color in skin, clothing, and background, attention shifts more quickly to facial expression, lighting, and texture.
Black and white often works well for subjects where form, pattern, structure, and light play an important role. Not because black and white is automatically more artistic, but because you remove one strong visual stimulus.

You can think in black and white while photographing
You don't have to wait until post-processing to determine whether an image is suitable for black and white. Try to focus less on the colors themselves while photographing and more on the differences in brightness.
Ask yourself, for example, whether your subject is really lighter or darker than the background, or whether it stands out mainly because it has a different color.
With many cameras, you can use a monochrome image profile. The electronic viewfinder or screen will then show the image in black and white.
If you photograph simultaneously in RAW, the original color information remains available in the RAW file for many camera systems. The monochrome profile mainly determines how the preview looks.
This way, you can better assess how shapes, light, and brightness differences work while photographing, while still retaining a lot of freedom in conversion later.
Not every photo gets better in black and white
Black and white is sometimes used as a solution for a photo where the colors do not quite work. That can help, but it is not a miracle cure.
When color is an important part of the image, removing it can actually cost information. Think of a rainbow, colored lighting during a concert, or a composition that revolves around the contrast between two colors.
Therefore, look at what remains when you remove the color. Are the light, shapes, textures, and relative brightness differences strong enough to carry the image?
If not, the photo is unlikely to automatically improve by making it black and white.
Black and white actually starts with color
It sounds contradictory, but for a good black and white photo, it is actually useful to understand what the colors in the original image do. Those colors ultimately disappear, but still determine how light or dark different parts can be represented.
Black and white photography is therefore not just about the absence of color. It is mainly about what remains: light, dark, form, structure, and contrast.
A conscious conversion uses the original colors to make those elements stand out more strongly.